For centuries, the Cacao Illuminati waited for chocolate’s Chosen One to appear. In 2012 they found him. Well. They caught him skinny dipping in their sacred chocolate fountain. As they hosed him off (which was awkward for everyone) they saw his birthmark, shaped like a perfect cacao bean. It was just as the prophecy said: he was the Chosen One. The Cacao Illuminati made him Baron of their chocolate castle and began to teach him their dark chocolate secrets.

Ever since, Baron Hasselhoff has travelled the world on an endless quest for ingredients and inspiration, sending them back to his Wellington headquarters for his disciples to handcraft into chocolate confections.